PROMPERÚ and LATAM Airlines Partner to Boost Tourism from Key Markets

The Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) and LATAM Airlines have established a strategic collaboration to promote tourism in Peru from key markets such as Brazil, Chile, Colombia, Spain, the United States, and Mexico. In 2023, these markets accounted for 61% of international arrivals to the country.

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As part of this agreement, which will extend until June, digital advertising campaigns have been launched focusing on highlighting the tourist attractions of regions such as Áncash, Arequipa, Cusco, La Libertad, Lima, Loreto, and Piura. Additionally, in Chile and the United States, additional outdoor advertising will be deployed on screens and digital supports.

The aim of this alliance is to develop a series of joint promotional and marketing activities for the Peru destination, improving international air connectivity and reinforcing the country’s image abroad. The company details that this collaboration will allow for a more diversified offer of airline tickets, facilitating tourists’ access to Peru.

LATAM Airlines maintains a robust network of connections with Peru from the international markets included in the agreement. The airline operates 17 direct routes and 205 weekly flights from Brazil, Chile, Colombia, Spain, the United States, and Mexico. According to the company, this offers multiple options for travelers wishing to visit Peru, improving accessibility from different parts of the world.

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LATAM Airlines accounts for 52% of the available seating capacity for international passengers to Peru, making it the airline with the largest market share in the country.

Chile is the main source of tourists to Peru, with 593,773 visitors in 2023 out of a total of 2,524,658 international tourists. The United States is the second largest source, with 490,332 American tourists. Other significant markets include Colombia, Brazil, Spain, and Mexico, which also contribute significantly to the flow of tourists to Peru.