Sabre Corporation announced the integration of New Distribution Capability (NDC) offers from Lufthansa Group airlines including Austrian Airlines, Brussels Airlines, Lufthansa, SWISS, and Air Dolomiti, available to Sabre-connected travel agents.
Expanding NDC in Italy and Beyond
Following a successful launch in Italy, travel agencies can now engage with the Lufthansa Group’s NDC Partner Program. This enables them to utilize Sabre’s Offer and Order APIs, Sabre Red 360, and the online booking tool GetThere for accessing and managing NDC content. The global rollout of Lufthansa Group’s NDC offers is set to commence in waves during the first half of 2024.
“This launch marks a significant point in our collaborative journey,” stated Kathy Morgan, Vice President, Product Management – Distribution Experiences at Sabre Travel Solutions. “Our partnership with Lufthansa Group enables us to provide innovative NDC content to our travel agent community, ensuring a seamless distribution experience across different channels.”
Sabre’s Growing NDC Network
The Lufthansa Group airlines are joining an expanding roster of carriers distributing their NDC offers in over 150+ markets through Sabre’s GDS. Sabre’s Beyond NDC program continues to innovate retailing solutions, spanning the customer journey from offer creation to fulfillment.
“This is a pivotal moment for Sabre in Europe,” said Sean McDonald, Vice President, EMEA, Sabre Travel Solutions. “With this being our third NDC content activation in the EMEA region in less than a month, it’s an opportune time for travel agencies to embrace NDC. We are dedicated to supporting them, having integrated and normalized both EDIFACT and NDC content to simplify the booking process and ensure easy management through mid and back-office systems.”
