JetBlue announced today that Marty St. George is set to become the airline’s president starting February 26, 2024. In this pivotal role, he will report directly to Joanna Geraghty, who is transitioning to the role of chief executive officer.
Bringing a deep reservoir of experience from his recent position as chief commercial officer at LATAM Airlines Group, based in Santiago, Chile, St. George is well-versed in the intricacies of the aviation industry. His professional journey is marked by a consultancy tenure where he focused on airline and travel industry strategies, including serving as interim Chief Commercial Officer for Norwegian Air Shuttle ASA. His prior engagement with JetBlue from 2006 to 2019 saw him in various leadership capacities, playing a critical role in shaping the airline’s strategic direction, partnership development, and brand enhancement. St. George’s career also includes significant stints at United and US Airways, where he honed his skills in marketing and network planning.
In his forthcoming role, St. George will spearhead JetBlue’s commercial operations encompassing marketing, loyalty, network planning, partnerships, sales, and revenue management. He will also manage customer support, enterprise and operational planning, and corporate communications. His purview extends to overseeing JetBlue Travel Products (JTP), under the daily leadership of Andres Barry.
«With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability. I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth», said Joanna Geraghty.
«I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.» added St. George, a graduate of the Massachusetts Institute of Technology (MIT), where he earned a degree in civil engineering.
