Audi do Brasil and LATAM Pass have announced an innovative campaign in Brazil that combines automotive luxury with the benefits of a loyalty program. The partnership offers 500,000 LATAM Pass points to customers who purchase the Audi Q5 plug-in hybrid model, a promotion valid until November 30, 2024.
The promotion applies exclusively to the Audi Q5 plug-in hybrid performance model, available starting at R$ 433,990 (~USD 75,000). In addition to the loyalty points, benefits include three years of warranty, 0% financing, and the first three maintenance services free of charge. The campaign is available at 42 Audi dealerships across Brazil.
The Audi Q5 hybrid combines an internal combustion engine and an electric motor, delivering a total output of 367 horsepower and 500 Nm of torque. Equipped with a seven-speed S tronic automatic transmission, this model accelerates from 0 to 100 km/h in 5.3 seconds and has a top speed limited to 210 km/h.
“This is the first time in the premium market that we are offering such an exclusive condition for our customers,” said Renato Celiberti, Head of Sales at Audi do Brasil. According to the brand, the Audi Q5 hybrid has been one of its best-selling vehicles in recent years.
Meanwhile, Martin Holdschmidt, General Manager of LATAM Pass in Brazil, stated, “this collaboration with Audi is another step in our strategy to offer unique experiences. We invite the customers of one of the world’s most prestigious automotive brands to explore a world of possibilities with our brand as well.”
According to our media partner in Brazil, AEROIN, the campaign is part of Audi’s broader strategy to position its hybrid and electrified lineup in a market with growing interest in sustainability. LATAM Pass, on the other hand, aims to strengthen its customer base through collaborations with luxury sector brands.
