All Nippon Airways Group (ANA Group) and Air Japan Co. Ldt. introduced «AirJapan», the holding company’s new brand for medium-haul international flights.
During the fall of 2020, ANA Group was planning to create a new brand to adapt to current market trends, this new airline will have a business model with sustainable growth and the ability to cater to customer preferences.
The Japanese company has already completed the brand name, logo, and aircraft design, and is preparing to launch in the first quarter of 2023. Routes and flight dates are not yet scheduled, ANA Group continues to watch the recovery of international markets.
«By focusing on medium-haul international routes, ANA Group will be better equipped to meet emerging international travel trends at a competitive price. We are proud to be part of the team that is increasing options for travelers while bringing the same commitment to quality and safety found throughout the ANA Group» said Hideki Mineguchi, president of Air Japan.
Brand concept
The brand philosophy is summed up in the phrase «Fly Thoughtful,» which expresses the airline operator’s thoughtful, considerate and friendly approach.
Brand logo, colors, and aircraft design
The logo is based on the brand names «(Ai) r» and «J (apan)». It’s based on the image of a friendly and compassionate hand-in-hand interaction.
The trademark color is a combination of the traditional Japanese colors «Ai (indigo)» and «Akebono (sunrise)». We are also applying for a trademark of the company logo «Air Japan».
Background of the trademark statement
- Our goal is to create a completely new form of air travel that combines the best of both worlds while presenting Japanese ideas and quality that are neither full-service nor low-cost carriers (LCC).
- As reflected in the phrase «where to get more of what you want,» we offer the services of a full-service operator with the carefully selected options you really expect.
- Customers who prefer one-way travel and don’t need additional options, as described in the phrase «less of what they don’t want,» can reduce their travel costs.
- We offer fares at the same affordable prices as low-cost carriers.
- As implied by the phrase «comfort always necessary,» the new international medium-haul flights will provide comfortable cabin space for all passengers.
ANA Group specifies that the group’s new brand is not a low-cost airline, but an airline for all travelers.
