As part of the International Tourism Trade Fair (FITUR 2022), a new meeting between Mexico’s Secretary of Tourism, Miguel Torruco, and Iberia’s Director of Commercial, Network Development and Alliances, María Jesús López Solás, has strengthened their commitment to continue contributing to the promotion of Mexico as a destination through the Spanish airline’s European network.
Iberia has always been committed to the strategic Mexican market. According to OAG reports between April 2018 and March 2019, the route between Mexico City (MEX) and Madrid (MAD) was the most profitable in Latin America with revenues of USD 238,947,114, where the Spanish airline led the market.
Mexico was one of Iberia’s fastest recovering long-haul markets, and as demand intensifies, the airline has increased capacity. In September 2021 it increased its operations to two daily flights and from April it will offer 17 weekly frequencies that will be operated by the modern Airbus A350-900 with a capacity of 348 seats: 31 in Business Class, 24 Premium Economy and 293 in Economy Class.
The increase of this route will strengthen the flow of travelers and tourism in the transatlantic sector, in addition to connecting Mexico with the more than 90 destinations to which Iberia operates in Europe and Spain.
“Llevamos más de 70 años volando a México; es nuestro mayor mercado en América Latina, tanto desde el punto de vista del turismo como del tráfico de negocios, y nuestro compromiso en continuar con la promoción del destino hasta recuperar los niveles de capacidad que ofrecíamos antes de la pandemia. Para ello, hemos destinado a esta ruta nuestro avión más avanzado y silencioso, el Airbus A350-900, y también el mejor producto que tenemos en Business, Turista Premium y Turista” dijo Lopéz Solás.
El secretario de Turismo, Miguel Tocurro aprovechó para agradecer a Iberia ser parte importante en conectividad para la realización del próximo Tianguis Turístico de Acapulco 2022.
Spain – Mexico market recovery
Over the course of 2021, Mexico was one of the fastest recovering long-haul markets in Spain, data obtained by Aviacionline through Aena Estadísticas, indicate the following figures:
Madrid (MAD) – Mexico City (MEX)
- 508,569 passengers were mobilized, 42.4% less than in 2019.
- 22,548 tons of cargo were mobilized, 12.3% less than in 2019.
- 2,202 air operations, 33.9% less than pre-pandemic levels.
Iberia and Aeromexico operate this route.
Madrid (MAD) – Cancun (CUN)
- 163,785 passengers were mobilized, 50.7% less than in 2019.
- Almost 1,400 tons of cargo were moved, 34.6% less than in 2019.
- 479 air operations, down 48.7% from pre-pandemic levels.
Air Europa, Iberojet, and World2fly operate this route.
Madrid (MAD) – Guadalajara (GDL) (NEW ROUTE)
- 3,127 passengers were mobilized.
- More than 92 tons of cargo were transported.
- 21 air operations.
- Aeromexico operates this route.
Madrid (MAD) – Monterrey (MTY) (NEW ROUTE)
- 2,639 passengers were transported.
- More than 66 tons of cargo were transported.
- 19 air operations.
Aeromexico operates this route.
Barcelona (BCN) – Mexico City (MEX)
- 41,309 passengers were flown, 16.7% less than in 2019.
- More than 788 tons of cargo were moved, 7.5% less than in 2019.
- 310 air operations, an increase of 36.6% over pre-pandemic levels.
Emirates operates this route.
Barcelona (BCN) – Cancun (CUN) (NEW ROUTE)
- 9,697 passengers were mobilized.
- More than 2.7 tons of cargo were moved.
- 41 air operations.
LEVEL operates this route.
