After nearly two years since its exit from the Chapter 11, Avianca has unveiled its new brand, marking a milestone in its 104-year operation. This renovation, which was presented to the press today at an event in Bogotá attended by Aviacionline, includes changing the uppercase ‘A’ to a lowercase ‘a’, symbolizing an evolution aiming to be more inclusive and closer to the public, under the slogan «the sky belongs to everyone.»
Adrian Neuhauser, CEO of Avianca, stated that this transformation arose from the need to adapt and renew after the challenges faced during the pandemic, during which the airline was at risk. Neuhauser described this change as «one of the greatest reinventions in the history of aviation.»
“The more than 180 days our planes were grounded due to the pandemic were dark days. We knew there was a risk of our airline disappearing, the connectivity of the countries and regions where we operated, and the jobs we generated. But it was also then that we saw it was not only possible but also necessary to have a different Avianca, more open, closer, more accessible, and for everyone. After nearly two years, this new Avianca is here,” added Neuhauser.
The company has shared a series of advances and implemented strategic projects:
- They have increased the capacity of the A320 fleet by 20%, equivalent to 180 additional seats.
- In 2023, they expect 32.5 million passengers across their network, with 16% of them flying with Avianca for the first time.
- They highlight their punctuality, with an 89.8% rate in September, being the most punctual in the world according to Cirium.
- Their fleet has been streamlined, now consisting of just two types of aircraft: A320 and B787, totaling 140 passenger aircraft.
- In Colombia, connectivity has been enhanced, offering 31.9 million seats in 2023.
- The airline has expanded its product offering, allowing customers to customize their experience.
- They forecast 146 routes in 24 countries by the end of 2023, including 26 new routes and eight new destinations.
- In environmental matters, they have reduced their carbon footprint by 25% per passenger, attributing this improvement to the streamlining of their fleet.
- Their loyalty program, LifeMiles, has 12.4 million members and they offer 11 lounges in Colombia and El Salvador.
- Avianca Cargo ranks in the Top 3 cargo airlines of the Americas, transporting 258,000 tons of cargo in the region.
With these changes, they assured, Avianca seeks to establish itself as a more efficient, competitive, and sustainable airline.
