After more than six years since its sudden closure, Monarch Airlines appears to be on the brink of a revival, preparing to resume operations in the United Kingdom. The airline ceased its activities in October 2017 after flying for half a century, with a primary focus on leisure travel.
Its troubles initiated with a series of strategic shifts aimed at competing with low-cost carriers like EasyJet and Ryanair. The company struggled to regain profitability, changing hands multiple times. However, political instability in popular Mediterranean destinations further exacerbated the financial turmoil of its operations.
In its final days, the government kept a vigilant eye on the airline. Nonetheless, even with the additional time granted, the financial situation remained unchanged. As rumors of flight cancellations circulated, the company began hiking its fares.
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On October 2, 2017, without prior notice, the airline performed its last flight, leaving 110,000 passengers stranded. Furthermore, the travel plans of over 300,000 people who had booked flights with the airline were abruptly shattered. The government had to launch a massive airborne rescue operation to repatriate stranded British citizens abroad. This event marked the bankruptcy of the largest airline in the region at that time.
Now, as reported by our affiliated site AEROIN, Monarch Airlines has resurfaced on Twitter and its official website, promising a comeback under a new brand and new ownership. Backed by new European investors, the company will relaunch under the name «Let’s Monarch». However, one aspect remains unchanged: its unwavering focus on the tourism and charter flight markets.
Monarch had several orders for Boeing 737 MAX aircraft prior to its closure. Nevertheless, the relaunch will take place using its Airbus A320 fleet, the same planes they operated until their bankrupcy.
