LATAM Group introduces new livery in South American subsidiaries’ flag colors

LATAM Airlines Group has presented a new brand project that seeks to strengthen local pride for the largest airline in South America in terms of passenger movements. The Group plans to paint five Airbus A320 family airplanes with the national flag colors of the five countries where it operates domestic flights on the continent.

The first plane to receive this special decoration will be the Airbus A320neo with the registration PR-XBG, which will celebrate the local pride of LATAM Brazil with yellow-green colors. Throughout 2024, the LATAM group will replicate this action with an Airbus A320 family airplane from each subsidiary of the company in Chile, Peru, Colombia, and Ecuador.

The special paint, which maintains the characteristics of the LATAM brand, will only change the colors used. According to our associated media, Aeroin, the process of applying the special paint on the LATAM Brasil A320neo began at LATAM MRO, in São Carlos (SP), the largest maintenance center of the LATAM group. It is expected that the first airplanes with the national colors will take to the skies from Thursday, January 11th, operating on national routes and towards South America.

More South American airlines opt for special liveries

Other companies in South America have proudly painted the history of the airline, like retro liveries. Currently, Aerolíneas Argentinas and Avianca have livery alluding to their long-standing presence in the market.

In the case of the state-owned company, it operates with a Boeing 737-700, with registration LV-GOO, in the colors it used to operate in the 70s and 80s. The aircraft was presented for the 70th anniversary of Aerolíneas Argentinas.

Avianca went further and presented five planes from the retro collection, with which the airline commemorates the origin and history of Latin American aviation. The aircraft in question are Airbus A320 that showcase images of AeroGal, TACA, Lacsa, Avianca, and Aviateca; former companies that were absorbed by Avianca Group.