As an official partner of the Paris 2024 Olympic and Paralympic Games, Air France has unveiled a new advertising campaign, proudly welcoming representatives from all countries traveling to Paris and France to celebrate these special occasions.
From the moment they arrive at the airport, the campaign will be visible in the Paris-Charles de Gaulle and Paris-Orly passenger terminals, in the company’s lounges throughout France and on billboards near competition venues and major cities hosting sporting events such as Marseille, Lyon and Nantes.
This summer season, the visual image will also adorn the main facade of Air France’s headquarters at Charles de Gaulle airport in Paris, with an advertising canvas covering more than 1,000 square meters that will be visible from roads around the airport, passenger terminals and directly from aircraft taxiing on the ground.
The campaign will also be distributed in newspapers and online, with a special focus on titles dedicated to the most famous Olympic events, and international publications aimed at visitors, such as the «Special Olympics Games» guide published by short videos in English created for social networks to strengthen the campaign and increase its virality potential.
The new campaign, created by Air France’s marketing agency, supports the company’s advertising slogan: «Elegance is a journey. Air France. It will also be implemented on-site for use by employees at various company locations.
«We are committed to embodying the French art of hospitality, which underpins Air France’s raison d’être and is an integral part of its DNA. With this campaign, we are turning to the world to uphold the tradition of hospitality that our staff perpetuates every day with an unwavering focus on elegance and attention to detail,» said Fabien Pelous, SVP Customer Experience at Air France.
See also: Air France to begin cabin refurbishment on Embraer 190 aircraft
