brand

Avianca

From Capital to lowercase: avianca rebrands and celebrates its reinvention

Pablo Díaz (diazpez)

“Lufthansa thinks a low-fare airline is a plane with the name in lowercase.” Michael O’Leary, 2014. Pictures had already leaked ...

ITA retains Alitalia brand for 90 million euros

Pablo Díaz (diazpez)

In a long-awaited decision, ITA Transporto Aereo took over the Alitalia brand and its associated web domains, following the extraordinary ...