The debut of the new Iberia uniforms, designed by Teresa Helbig, will begin in June. In the first phase, the new uniforms will be used by flight and airport personnel at the Madrid Hub, and later on, the rest of the stopovers will be added.
Nearly 7,000 company employees will wear the new designs.
Iberia’s new uniform is a sober, elegant and functional proposal that represents a natural balance between Teresa Helbig’s hallmarks and the airline’s current image, which culminates, with this iconic element, the rebranding process that began in 2013.
The Catalan designer starts from classic tailoring to create light and modern designs, but without being anchored to current trends to mark its timelessness. A collection that combines craftsmanship, haute couture and avant-garde materials in a look at the past with an eye to the future to continue reinventing tomorrow.
With the new uniform, Iberia wants to emphasize its renewed and modern image, as well as underline its commitment to Spanish fashion and the talent of Spanish creators. Gema Juncá, Iberia’s Brand & Marketing Director, commented: «The new uniform is a key part of our brand, a sign of identity that reinforces our commitment to fashion and the values of Spanish culture. We want our employees to feel proud to wear it and to represent Iberia».
Chromatic range
The chromatic range of the collection is based on blue and Iberia’s identifying colors: red and yellow.
