During an event held in Jeddah, Saudia revealed its new brand identity and the fresh livery of its aircraft. This marks the commencement of a new era for the airline, with a strong focus on utilizing digital technologies to introduce enhanced customer services. Additionally, there’s an emphasis on immersing passengers in Arabic culture.
At the ceremony, attended by the Royal Family, Saudia showcased its new products, services, and aircraft livery. These enhancements will provide passengers with an authentic Saudi experience. Notably, aircraft interiors will be imbued with distinctive fragrances and sounds, and onboard service will draw inspiration from the local culture, all meticulously curated by Saudi artisans. The rebranding also involves the introduction of new uniforms for all staff.
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The airline hopes that this new identity will reflect the spirit of Saudi Arabia while fostering a deeper understanding and appreciation of Saudi culture. The brand’s new color palette will consist of shades of green, blue, and sand.
Regarding this, Ibrahim Al-Omar, Saudia’s CEO, remarked, «We are witnessing the dawn of a new era. Since our inception in 1945, when we operated just a Douglas DC-3, we have evolved into a fleet of 140 aircraft serving over 100 destinations, making us one of the largest airlines in the region. Our new image is inspired by our rich aviation history in Saudi Arabia.»
As part of the rebranding process, the airline has embarked on a digital transformation, redesigning the entire customer experience on its website. The company is among the first five in using generative Artificial Intelligence to serve as a virtual assistant. This digital concierge, named Saudia, will assist users in completing transactions seamlessly.
