Premium Leisure Airline Beond to Pioneer Apple Vision Pro for Passengers

The premium leisure airline Beond will become the first in the world to offer its passengers the latest innotation from Apple, the mixed reality glasses Vision Pro (also defined as “spatial computer”), which since their launch a few weeks ago have caused a lot of media and social media impact, with voices both in favor and against.

In this way, Beond wants to merge its onboard entertainment offering with the immersive experience provided by the Vision Pro, showcasing the best of the Maldives, the tropical country where it is based.

“The Apple Vision Pro will transform the inflight entertainment experience, and we will be first to offer it to select passengers. In addition to our existing and ever-growing library of inflight content such as movies and games, Beond will showcase stunning resort destinations and activities in the Maldives”, said Tero Taskila, Chairman and CEO of Beond.

“We are working now with partners in the Maldives to prepare truly amazing footage. The inflight experience will build anticipation for passengers before they arrive in the Maldives. Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey. We’re proud to be the first airline to deploy the technology”, he added.

The Apple Vision Pro is expected to be available on Beond flights beginning in July 2024.

Last week Beond had announced the arrival of its second aircraft, an Airbus A321 that will be configured with only 68 bed-seats, following the concept of its A319 with only 44 seats.

Beond currently operates two weekly flights from Male to Munich, Riyadh, and Zurich. By mid-2024, Dubai, Milan, and Bangkok will be added.

The premium experience of Beond is complemented with access to VIP lounges, private airport transfers, and gourmet catering onboard.

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