Visit Buenos Aires and LEVEL, the long-haul low-cost carrier of the IAG group based in Barcelona, have sealed a new agreement to promote Buenos Aires as a tourist destination in the Spanish market. The agreement aims to boost the flow of visitors between the Autonomous City of Buenos Aires and Barcelona, highlighting the direct connection between the two cities.
As part of the agreement, advertising and marketing campaigns will be carried out across various channels to highlight Buenos Aires’ tourism offerings. These initiatives aim to enhance the image of the Argentine capital as a modern and attractive destination, with a focus on de-seasonalizing tourism and increasing the number of Spanish tourists, particularly from Catalonia.
Lucía Adrover, Chief Commercial & Network Officer of LEVEL, stated: “We continue to strengthen our excellent relationship with Visit Buenos Aires. This agreement reaffirms our firm commitment to the city, one of the first destinations from the airline’s inception, where we have grown solidly over the past seven years of operations.”
Karina Perticone, executive director of Visit Buenos Aires, emphasized the strategic importance of working with airlines that connect Buenos Aires with Spain: “Catalonia is one of the regions that sends the most tourists to our city, and this agreement with LEVEL is essential to increase the number of Spanish visitors.”
Direct connection and increased frequency
For the upcoming winter 2024-25 season, LEVEL will operate daily flights between Barcelona and Buenos Aires, with an increase in frequency to eight weekly flights starting in December. LEVEL is the only airline offering this route directly and non-stop, strengthening its role in promoting tourism between the two cities.
This new agreement promises to establish Buenos Aires as a preferred destination for Spanish travelers, leveraging the direct connection and the growing interest in discovering the Argentine capital.
