Avianca Cargo renewed its brand identity after three years of transformations in its operations. According to the company, this update reinforces its focus on meeting customer needs and strengthening commercial alliances. The unveiling took place on November 13 at the Air Cargo Forum in Miami.
The airline introduced its new slogan, «We’re doing it for you,» which, according to Avianca Cargo, reflects its commitment to personalized service and logistics solutions. Diogo Elias, the company’s senior vice president, stated: «Our transformation positions us as one of the top six cargo airlines in the world. We have elevated our service levels, updated our fleet, and enhanced product offerings while ensuring consistent and efficient operations.»
Increased frequencies and new destinations
During 2024, Avianca Cargo increased cargo imports to Colombia by 10% compared to 2023. It also expanded its frequencies to Los Angeles by 188% and to Chile by 150%. The airline began operating the Bogotá-Paris route with seven weekly flights.
In Colombia, it operates 40 weekly cargo frequencies and 88 passenger flights on widebody aircraft. According to the company, its weekly cargo capacity reaches 4,700 tons, with Miami (82%), Madrid (5%), and Los Angeles (4%) as the main export destinations. Avianca Cargo projects a 5% increase in cargo frequencies to and from Colombia by 2025.
Younger fleet and environmental commitments
Avianca Cargo operates Airbus A330 aircraft, which, according to the company, represent the most modern and fuel-efficient fleet in the region. The company highlights that its fleet is 51% younger than the regional average, reducing CO2 emissions.
In collaboration with climate technology company CHOOOSE™, it launched a platform for customers to monitor and offset the carbon emissions generated by their shipments. According to Avianca Cargo, this tool supports environmental projects in Latin America.
Operations expansion and certifications
The airline added four Airbus A330-300/200 P2F aircraft to its fleet as part of an investment strategy. The first aircraft joined in July 2024 with AeroUnion, while the remaining aircraft will be operational between 2025 and 2026.
Currently, Avianca Cargo connects 75 destinations through 220 weekly cargo flights and 1,400 passenger flights. It also launched a new cargo service between Liège and Miami in collaboration with Turkish Airlines.
Avianca Cargo reported earning four IATA CEIV certifications in the Pharma, Fresh, Live Animals, and Lithium Batteries categories, aimed at ensuring operational standards for handling sensitive goods.
Operational growth in 2024
During the third quarter of 2024, the airline increased its network load factor by more than 5% compared to the previous year. This result, according to Avianca Cargo, is due to the recovery of the cargo import market in Latin America and the renewal of its fleet.
The company also stated that it invested in infrastructure at its Bogotá and Miami terminals, increasing its peak season operating capacity by 83% and reducing turnaround times by 20%. Additionally, it implemented upgrades in its warehouses to reduce its carbon footprint, including more efficient refrigeration technologies in Medellín and Miami.
