Emirates Skywards, the loyalty program of Emirates and flydubai, and ALL – Accor Live Limitless, Accor’s global loyalty platform, have strengthened their collaboration by introducing a more flexible points conversion system. This enhanced partnership allows members of both programs to maximize the value of their rewards and access a broader range of exclusive benefits.
Seamless Points Conversion Between Skywards and ALL
With this integration, Emirates Skywards members can now convert their miles into ALL Reward points, which can be redeemed across Accor’s global network of 5,600+ hotels and 45+ brands. The conversion rate is:
- 4,000 Skywards Miles = 1,000 ALL Reward points
- Points can be redeemed for hotel stays, fine dining experiences, and exclusive events at ALL.com.
Similarly, ALL members can transfer their ALL Reward points into Skywards Miles at the following rate:
- 4,000 ALL Reward points = 2,000 Skywards Miles
- These miles can be used for flights on Emirates and partner airlines, seat upgrades, gift cards, and more.
A Strategic Move in Loyalty Rewards
Nejib Ben Khedher, Senior Vice President of Emirates Skywards, emphasized that the initiative aims to expand travel and hospitality options for loyalty members, enhancing their ability to enjoy unique experiences worldwide.
Meanwhile, Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, stated that the partnership aligns with Accor’s strategy to seamlessly integrate travel and hospitality rewards, allowing members to combine benefits across both programs effortlessly.
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Exclusive Benefits in Iconic Destinations
Travelers can now enhance their journeys by combining Accor hotel stays with Emirates flights in top destinations such as:
- Dubai
- Paris
- Maldives
- Riyadh
- Bali
With this enhanced loyalty exchange, members can unlock premium travel experiences, from luxury accommodations to first-class flights, making every journey more rewarding.
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