From AI Itineraries to Musical Missions: EasyJet Unveils 2025 British Travel Trends
The low-cost carrier easyJet and its subsidiary easyJet holidays today unveiled the results of their annual report on British consumer travel trends, based on a survey of 2,000 British tourists. The "Great British Holiday Audit" highlights key trends, destinations, and priorities shaping the travel landscape for the coming year.
Key Findings
Travel Frequency and Spending: On average, Brits plan to take three holidays in 2025, spending approximately £3,000 on their main trip. Additionally, 35% of respondents indicated they will increase their travel budget compared to last year.
Emerging Destinations: Countries such as Montenegro, Cape Verde, and Slovenia are gaining popularity among tourists seeking alternatives to traditional European destinations. Budget-friendly options like Turkey and Tunisia are also attracting those looking for luxury at accessible prices.
Popular Holiday Types: Beach getaways remain the top choice for 61% of respondents, followed by city breaks (47%) and trips focused on nature, such as viewing phenomena like the Northern Lights.
Advance Planning: Nearly half of the participants plan their holidays up to 18 months in advance to secure the best deals.
15 Travel Trends for 2025
The report also identifies several emerging travel behaviors:
- Low-Cost Luxe: Travelers seek luxury experiences at reduced costs by choosing high-value destinations with 5-star quality.
- AI-tinerary Planning: Using AI tools to create highly personalized travel itineraries, saving research time.
- Country Ticking: Inspired by apps like been, travelers aim to explore new destinations and increase their country count for bragging rights.
- Holiday Hopping: Tourists maximize their trips by visiting multiple destinations in one region, such as flying into Rome and out of Pisa to explore Tuscany.
- Self-Care Journeys: Travel for relaxation and mental well-being through activities like hiking, forest bathing, or spa retreats.
- Small City Seeker: Opting for smaller, less crowded cities for unique experiences, such as Girona instead of Barcelona or Rimini instead of Rome.
- Multi-Generational Holidays: Family trips now include grandparents and extend into adulthood, with shared experiences across generations.
- More Adventure Maxing: Using fewer annual leave days for short 2-3 day trips across Europe to see more destinations.
- Jetflix and Chill: Planning trips inspired by TV shows and movies, from crime documentaries to culinary adventures.
- Nostalgia Traveling: Revisiting childhood destinations to reconnect with cherished memories.
- Trailblazer Travel: Choosing lesser-explored destinations with stunning landscapes and affordable prices, such as Georgia, Slovenia, and Montenegro.
- Gourmet Getaways: Exploring destinations influenced by viral food trends and unique culinary experiences.
- Acti-vacation: Centering holidays around sporting events like marathons or cycling races in Europe.
- Month-long Escapes: Retirees or those with flexible schedules opting for month-long stays abroad to escape unfavorable weather.
- Musical Missions: Planning holidays around music tours or international festivals, combining concerts with travel.
Family holidays continue to evolve, with 30% of families planning multi-generational trips in 2025. Additionally, 80% of these vacations aim to cater to all age groups involved.
"2025 will mark 30 years since easyJet came onto the scene to democratize travel, and since then, we’ve witnessed significant changes in how people enjoy their holidays," said Kenton Jarvis, CEO of easyJet.
The report also reflects a strong desire for exploration among British travelers, with 82% prioritizing visits to new destinations. Trends like "Musical Missions" and "Nostalgia Traveling" highlight a growing interest in unique experiences that combine personal passions with the opportunity to discover the world.
AUTOR
Contando la aviación desde marzo del año 2000. Fundador y Managing Editor de Aviacionline.
Comentarios
Para comentar, debés estar registrado
Por favor, iniciá sesión