The Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) and Iberia have signed a strategic agreement to promote Peru as a travel destination in the Spanish market. The initiative includes a joint advertising campaign from April to June 2025, highlighting the tourist attractions of Cusco, Ica, Lima, and Loreto.
Multi-Channel Campaign Across Iberia’s Platforms
According to PROMPERÚ, the campaign will feature digital advertising on social media, as well as promotional content on Iberia's website and in-flight entertainment screens on long-haul routes to North America, Central America, the Caribbean, South America, Doha, and Tokyo. Additionally, the campaign will include advertisements in Iberia’s in-flight magazine, Ronda, and in the travel publication National Geographic Viajes.
Expected Impact and Iberia’s Role
With this partnership, PROMPERÚ expects to attract nearly 12,000 international tourists to Peru and achieve more than 30 million advertising impressions in the Spanish market.
Iberia, which has been operating in Peru for 60 years, currently has a fleet of 160 aircraft and operates 13 weekly flights between Madrid and Lima, totaling 52 flights per month.
Peru’s Tourism Promotion Strategy
Throughout 2025, PROMPERÚ will continue implementing its "Perú Wow" campaign, which focuses on showcasing the country’s cultural and natural diversity. The strategy aims to attract visitors from key markets, including the United States, Canada, the United Kingdom, Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Spain, France, Germany, Italy, the Netherlands, Australia, and India.
Spain: A Key Market for Peruvian Tourism
Spain is Peru’s top European source of tourists and ranks seventh globally. In 2024, Peru welcomed 3,256,693 international tourists, with 138,360 coming from Spain—a 36% increase compared to 2023.
The agreement between PROMPERÚ and Iberia is part of a broader strategy to enhance Peru’s visibility in international markets and strengthen its position as a top travel destination in Europe.
AUTOR
Contando la aviación desde marzo del año 2000. Fundador y Managing Editor de Aviacionline.
Comentarios
Para comentar, debés estar registrado
Por favor, iniciá sesión